Email Marketing

Project Overview

Email was being sent but not systematized. There was no reusable foundation, no consistent visual identity, and no efficient way to go from "it's email week" to a sent campaign without starting from scratch every time.

I started by building a single clean-coded HTML email template — optimized for rendering across clients, on-brand, and trackable. From that foundation I designed 10 purpose-built templates covering product launches, seasonal pushes, best seller features, and promotional sends. Each one is ready to go — open it, drop in the featured products, and send.

I also took ownership of list growth over two years, building the subscriber base to 1,900+ contacts through organic channels while maintaining a strong delivery rate and low unsubscribe numbers.

Key Features

• Custom coded HTML email base template

• 10 campaign templates for different send types

• Bi-weekly send cadence managed end to end

• Brevo (formerly Sendinblue) for deployment and analytics

• Consistent open rates averaging ~38% — well above industry benchmarks

Impact

What used to be a time-consuming production task became a repeatable, fast workflow. The team can now identify the next scheduled send, select featured products, and deploy a clean on-brand email in a fraction of the time. The system runs itself — I built it, trained on it, and successfully handed it off.